An Australian SEO Company: Pay On Performance

SEO companies around the world often outsource their work overseas. Australian SEO companies also often fall into this practice. Price is a deciding factor for many search agencies creating pressure on those agencies to rely on outsourced SEO services to generate a profit for their business. Our decision at Pay On Performance has always been […]
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Machine Learning, The #HowOldRobot and SEO

Optimising hundreds of websites for search gives our SEO technicians a lot of experience in pattern recognition. Our human brains process the information naturally and we understand what we’ve learned and can re-use that information. Engineers in the Information Management & Machine Learning at Microsoft recently demonstrated how machines learn from pattern recognition, as well. […]
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Features Are Cool. Benefits Sell.

When we are young we are taught the difference between wants and needs. You want a new Playstation. You need food and water to live. You get older but the paradigm doesn’t shift. You want a new business website but you need clothing to leave your house in the morning. Customers want features. Features are […]
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Enterprise Outreach Service

While all of our clients receive our best work every day, one perk of being an enterprise-level client is access to even more of our custom marketing strategies. One of the most important of the personalised strategies we employ is outreach marketing. What this means simply is: we network on behalf of our clients to […]
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SEO@Match.com

The SEO space, like the dating world, can be difficult to navigate successfully. A lot of business owners, while experts in their particular field, can struggle to make the right choices when faced with a barrage of SEO jargon. This can be very overwhelming, so to try and help out I’ve broken it down into […]
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Must Read Marketing #001

Our team reads hundreds of blog articles, pages & social media posts on SEO, PPC, content marketing & everything related to digital marketing every week. These are some of our recent favourites to share the info & show you what we’re reading to stay current. 100 Content Promotion Tactics What do you do when you’re done writing […]
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